Principles and Practice of Marketing Essay Example | Topics and Well Written Essays - 1250 words

Principles and Practice of Marketing - Essay Example Feedback is also obtained from agents or dealers about toilet paper products offered by competitors, by studying the new products of the competitors. ii)Idea screening constituted undertaking studies of ideas carefully. Good ideas were selected while the fake ones are rejected. The basis of selection or rejection of the idea is informed by the necessity of the toilet paper. The possibility of current plant and machinery to proliferate the new product. The confidence that the existing marketing network sells the new product and easily breaks even. Positive answers mean that the idea of a new-product development is selected, to avoid product failure. iii)The Idea screening concept testing was carried out later to find out the possibility of consumers understanding the product idea. Demand and acceptance of the product were also investigated. A small group of consumers was selected and provided with full information on the tissue paper product. Their perceptions, feelings, and reactions to the product were obtained. Over 85% liked the product. iv)After establishing that a significant percentage preferred the product, commercial profitability was determined. It involved assessing the anticipated costs, demand, seasonality, competitors and expected level of projected sales. Also, investigated were profits, advertising, and sales promotion expenses. The product was found to be profitable, thus accepted. v)At this point, the company made a decision to introduce the tissue paper into the market.

Personal Nursing Research Interest on Asthma Paper

Personal Nursing Interest on Asthma - Research Paper Example Asthma is an incurable disease and individuals with this condition will need regular follow-up and monitoring of symptoms. During my postings in asthma clinic, I realized that patient education is the most important aspect of management of patients with asthma and without this, control of exacerbations and symptoms in asthma becomes difficult. Hence in this research article, I chose to discuss about patient education in asthma. The most common symptoms of asthma in an adult are wheezing, cough, nocturnal or exercise-induced cough, breathlessness, tightness of chest and sputum production (Brenner, 2009). The symptoms may be perennial or seasonal, continuous or intermittent, or during the day or night. Some of the precipitating or aggravating factors include viral infections, intense emotions, environmental irritants, exercise, pets or carpets at home, drugs like aspirin, additive foods, weather changes, stress and certain diseases like gastrointestinal reflux, sinusitis and rhinitis ( Brenner, 2009). Many patients have a family history of asthma or other allergy conditions. Treatment depends on the staging of asthma which again depends on the frequency and severity of symptoms. The main drugs for treatment are bronchodilators and steroids. These drugs can be given either oral, through metered dose inhalers or through nebulizations (Sharma and Gupta, 2009, Emedicine).